Intrasonics audio watermarking is ideal in cases when there is direct access to the source audio or video that needs to be identified.
Because the same piece of audio can be uniquely watermarked, it is possible to identify not just the content but also the context - e.g. the same TV advert running on different channels, or on the same channel at different times.
Audio matching can be used without direct access to the audio or video media to match. For example, if the same TV advert airs on multiple channels then it will be identified as the same piece of content. However, since the audio track is identical, differentiating between them is only possible using external data such as the known times of broadcast for the advertising.
Piracy is a big threat to content owners, creators and distributors. Original content is a key draw for users and hence controlling the distribution of the content is of prime importance.
Intrasonics’ watermarks are robust enough to survive most, if not all, pirate attacks and even survive recording ambient audio.
Intrasonics can provide a combined solution to provide protection, engagement as well as audience measurement in one.
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